Website

Camerich

The Objective

The large range of sofa models, highly modular nature of each model and large number of available fabric coverings leads to choice overload for some customers. Camerich have numerous London showrooms and sales staff take significant time walking potential buyers through all the options on offer.

The Problem

The large range of sofa models, highly modular nature of each model and large number of available fabric coverings leads to choice overload for some customers. Camerich have numerous London showrooms and sales staff take significant time walking potential buyers through all the options on offer.

The Solution

Design a web product that simplifies the choice process so that potential buyers can familiarise themselves with the product ranges and variants before visiting a showroom. The tool should also serve in-store staff as a sales-aid to assist with product walk-through.

Design Planning & Research

Having defined the problem and identified the solution, design planning and research is the next step. I'll start with a mood board as an inspirational launchpad into rough sketches, wireframes and task flows. These are my first steps into identifying solutions to user needs.

Moodboard

Rough Sketches

Low Fidelity Mockups

High Fidelity Mockups

After rough ideas, wireframes and task flows have been mapped out, I'm ready to start work on High Fidelity Mockups. The details are informed by the groundwork of the planning stages.

Interactive Prototype

After screen designs and user flows are completed I build an interactive prototype. Once complete, usability and user flows can be assessed and validated and user testing with customers begins.

Website

Camerich

The Objective

Design a website for a leading sofa and furniture brand to enable users to choose from a range of 20+ sofa models, configure a model from 10-24 individual pieces (or choose a pre-set modular combination), choose a fabric and place an order.

The Problem

The large range of sofa models, highly modular nature of each model and large number of available fabric coverings leads to choice overload for some customers. Camerich have numerous London showrooms and sales staff take significant time walking potential buyers through all the options on offer.

The Solution

Design a web product that simplifies the choice process so that potential buyers can familiarise themselves with the product ranges and variants before visiting a showroom. The tool should also serve in-store staff as a sales-aid to assist with product walk-through.

Design Planning & Research

Having defined the problem and identified the solution, design planning and research is the next step. I'll start with a mood board as an inspirational launchpad into rough sketches, wireframes and task flows. These are my first steps into identifying solutions to user needs.

Inspo Board

Rough Sketches

Design & Photography

After rough ideas, wireframes and task flows have been mapped out, I'm ready to start work on High Fidelity Mockups. The details are informed by the groundwork of the planning stages.

What's next?

If you need help or advice about content creation for social media, creative design or UI design, drop me a line at jaz@atelier-k.co. I'm available for freelance work in London.