Website

Gerry Smurfit

The Objective

The photographer, Gerry Smurfit, had identified a need to be able to present her work to commissioning organisations (such as international development charities) quickly and efficiently on any device. Only certain galleries would be relevant to present at a single opportunity so it appeared to be necessary to include a broad selection of Gerry's extensive catalogue.

The Problem

The photographer, Gerry Smurfit, had identified a need to be able to present her work to commissioning organisations (such as international development charities) quickly and efficiently on any device. Only certain galleries would be relevant to present at a single opportunity so it appeared to be necessary to include a broad selection of Gerry's extensive catalogue.

The Solution

Design and build a responsive website with a Content Management System (CMS) to replace the photographer's existing website. Client preference was for a pared-down solution to show the photographic sequences to best effect. A key use case was to showcase the work in while mobile, requiring a simple and mobile optimised navigation within the photo galleries. I concluded with a vertical scroll format for ease of use and a deliberate absence of captions or descriptive paragraphs.

Design Planning & Research

The problem defined and the solution identified, design planning and research come next. I start with a mood board as an inspirational launchpad into rough sketches, wireframes and task flows. These are the first steps into building out the solution to the problem.

Moodboard

Rough Sketches

Low Fidelity Mockups

High Fidelity Mockups

After rough ideas, wireframes and task flows have been mapped out, I'm ready to start work on High Fidelity Mockups. The details are informed by solid groundwork in the planning phase.

Interactive Prototype

After screen designs and user flows are completed I build an interactive prototype. Once complete, usability and user flows can be assessed and validated and user testing with customers begins.

Website

Gerry Smurfit

The Objective

Design a portfolio for a prominent Travel Photographer that allows for her team to curate with ease. Necessary to work well on all devices and to show a large body of photography.

The Problem

The photographer, Gerry Smurfit, had identified a need to be able to present her work to commissioning organisations (such as international development charities) quickly and efficiently on any device. Only certain galleries would be relevant to present at a single opportunity so it appeared to be necessary to include a broad selection of Gerry's extensive catalogue.

The Solution

Design and build a responsive website with a Content Management System (CMS) to replace the photographer's existing website. Client preference was for a pared-down solution to show the photographic sequences to best effect. A key use case was to showcase the work in while mobile, requiring a simple and mobile optimised navigation within the photo galleries. I concluded with a vertical scroll format for ease of use and a deliberate absence of captions or descriptive paragraphs.

Design Planning & Research

The problem defined and the solution identified, design planning and research come next. I start with a mood board as an inspirational launchpad into rough sketches, wireframes and task flows. These are the first steps into building out the solution to the problem.

Inspo Board

Rough Sketches

Design & Photography

After rough ideas, wireframes and task flows have been mapped out, I'm ready to start work on High Fidelity Mockups. The details are informed by solid groundwork in the planning phase.

What's next?

If you need advice about Website Design or Visual Content Design, drop me a line at jaz@atelier-k.co. I'm currently available for freelance or contract work in London.