How might we build on Freedom’s loyal following among the craft beer community given that consumer awareness of the product family and brand is not yet well established? Greater brand recognition is required to keep step with increasing product reach.
How might we build on Freedom’s loyal following among the craft beer community given that consumer awareness of the product family and brand is not yet well established? Greater brand recognition is required to keep step with increasing product reach.
Apply a 'rapid studio' approach to produce scroll-stopping content with speed and budget efficiency. Develop brand recognition by highlighting the logo across the product family. Highlight important retail milestones such as the supermarket multipack launch.
This is the first step in building a successful shot. I use sketches, test shots and test stop-motion sequences to build a composition and a method for the final deliverable. Lighting is a key consideration. I work through a process of metering and controlling the light as I set up the subject and props to achieve the planned result.
A controlled lighting setup is essential for stop motion Stop-motion but often it's necessary to work with the resources and space available.
Cubaka's brief for Freedom Brewery was to draw attention to activities, events, offers and news across social channels to promote Freedom Brewery, facilitate brand contact and build awareness of a relatively little known but rapidly growing brewer in a crowded marketplace.
How might we build on Freedom’s loyal following among the craft beer community given that consumer awareness of the product family and brand is not yet well established? Greater brand recognition is required to keep step with increasing product reach.
Apply a 'rapid studio' approach to produce scroll-stopping content with speed and budget efficiency. Develop brand recognition by highlighting the logo across the product family. Highlight important retail milestones such as the supermarket multipack launch.
This is the first step in building a successful shot. I use sketches, test shots and test stop-motion sequences to build a composition and a method for the final deliverable. Lighting is a key consideration. I work through a process of metering and controlling the light as I set up the subject and props to achieve the planned result.
A controlled lighting setup is essential for stop motion Stop-motion but often it's necessary to work with the resources and space available.
