Visual Content

Freedom Brewery

The Objective

How might we build on Freedom’s loyal following among the craft beer community given that consumer awareness of the product family and brand is not yet well established? Greater brand recognition is required to keep step with increasing product reach.

The Problem

How might we build on Freedom’s loyal following among the craft beer community given that consumer awareness of the product family and brand is not yet well established? Greater brand recognition is required to keep step with increasing product reach.

The Solution

Apply a 'rapid studio' approach to produce scroll-stopping content with speed and budget efficiency. Develop brand recognition by highlighting the logo across the product family. Highlight important retail milestones such as the supermarket multipack launch.

Design Planning & Research

This is the first step in building a successful shot. I use sketches, test shots and test stop-motion sequences to build a composition and a method for the final deliverable. Lighting is a key consideration. I work through a process of metering and controlling the light as I set up the subject and props to achieve the planned result.

Moodboard

Rough Sketches

Low Fidelity Mockups

High Fidelity Mockups

A controlled lighting setup is essential for stop motion Stop-motion but often it's necessary to work with the resources and space available.

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Interactive Prototype

Visual Content

Freedom Brewery

The Objective

Cubaka's brief for Freedom Brewery was to draw attention to activities, events, offers and news across social channels to promote Freedom Brewery, facilitate brand contact and build awareness of a relatively little known but rapidly growing brewer in a crowded marketplace.

The Problem

How might we build on Freedom’s loyal following among the craft beer community given that consumer awareness of the product family and brand is not yet well established? Greater brand recognition is required to keep step with increasing product reach.

The Solution

Apply a 'rapid studio' approach to produce scroll-stopping content with speed and budget efficiency. Develop brand recognition by highlighting the logo across the product family. Highlight important retail milestones such as the supermarket multipack launch.

Design Planning & Research

This is the first step in building a successful shot. I use sketches, test shots and test stop-motion sequences to build a composition and a method for the final deliverable. Lighting is a key consideration. I work through a process of metering and controlling the light as I set up the subject and props to achieve the planned result.

Inspo Board

Rough Sketches

Design & Photography

A controlled lighting setup is essential for stop motion Stop-motion but often it's necessary to work with the resources and space available.

What's next?

If you need help or advice about content creation for social media, creative design or UI design, drop me a line at jaz@atelier-k.co. I'm available for freelance work in London.