Visual Content

Freedom Brewery

The Objective

How might we build on Freedom’s loyal following among the craft beer community given that consumer awareness of the product family and brand is not yet well established? Greater brand recognition is required to keep step with increasing product reach.

The Problem

How might we build on Freedom’s loyal following among the craft beer community given that consumer awareness of the product family and brand is not yet well established? Greater brand recognition is required to keep step with increasing product reach.

The Solution

Apply a 'rapid studio' playbook to produce scroll-stopping content with speed and budget efficiency. Develop brand recognition by highlighting the logo across the product family. Highlight important retail milestones such as the supermarket multipack launch.

Design Planning & Research

This is the first step in building a successful shot. I will use sketches, test shots and test stop-motion sequences to build a composition and a method for the final deliverable. Lighting is a key consideration. I work through a process of metering and controlling the light as I set up the subject and props to achieve the planned result.

Moodboard

Rough Sketches

Low Fidelity Mockups

High Fidelity Mockups

After rough ideas, wireframes and task flows have been mapped out, I'm ready to start work on High Fidelity Mockups. The details are informed by the groundwork of the planning stages.

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Interactive Prototype

Visual Content

Freedom Brewery

The Objective

Creative agency, Cubaka's brief for Freedom Brewery was to draw attention to activities, events, offers and news across social channels to promote Freedom Brewery, facilitate brand contact and build awareness of a relatively little known but rapidly growing brewer in a crowded marketplace.

The Problem

How might we build on Freedom’s loyal following among the craft beer community given that consumer awareness of the product family and brand is not yet well established? Greater brand recognition is required to keep step with increasing product reach.

The Solution

Apply a 'rapid studio' playbook to produce scroll-stopping content with speed and budget efficiency. Develop brand recognition by highlighting the logo across the product family. Highlight important retail milestones such as the supermarket multipack launch.

Design Planning & Research

This is the first step in building a successful shot. I will use sketches, test shots and test stop-motion sequences to build a composition and a method for the final deliverable. Lighting is a key consideration. I work through a process of metering and controlling the light as I set up the subject and props to achieve the planned result.

Inspo Board

Rough Sketches

Design & Photography

After rough ideas, wireframes and task flows have been mapped out, I'm ready to start work on High Fidelity Mockups. The details are informed by the groundwork of the planning stages.

What's next?

If you need advice about Website Design or Visual Content Design, drop me a line at jaz@atelier-k.co. I'm currently available for freelance or contract work in London.